Kooperative Promotionsprojekte am ZEF
Kooperative Promotionsprojekte unter DHBW Betreuung
Abgeschlossen Promotionsprojekte
- Marketing and consumer behavior in the Peer-to-Peer Sharing Economy (PDF)
- Consumers’ emotional and cognitive responses when using and interacting with intelligent technologies: practical applications on autonomous cars and chatbots (PDF)
- Harder, better, faster, smarter? Smart products, their evolving character and the consequences of their acceptance exemplified with autonomous cars (PDF)
- Brand Worlds in Industrial Marketing (PDF) - abgeschlossen